Velocity Werks Logo Design

Working with a SiteCore technology placement company, I designed a logo for the company, with a unique name: Velocity Werks.  Working from the simple proof design that the company management team approved, I wanted to create something that would stand out, while making sure it stays true to the company branding vision.

The first thing that I wanted to emphasize was the unique spelling of the word Werks.  I wanted to draw attention to the 'e', so that the spelling change is not confusing, but rather what makes this brand unique.

The first proof created a 2-D gear logo, with the e.  The e can stand on its own, as well as part of the name.

I took the previous branding and worked a 3D effect, to give a more current edge flavor.

And, then I provided a simple approach, with single gradient of color and just a simple splash of color to draw attention to the 'e' in the spelling of  Werks.   Simplicity is the way to go and this was the winner.

Looking for a SiteCore developer?  Visit Velocity Werks at  http://VelocityWerks.com